One system for all needs
In 2015 FEBO started a new phase of life, paying more attention paid to craft and quality. They had just updated their corporate identity and decreased the presentation of their product range. Since all establishments had been modified to meet the demands of the new style, this also required an improved digital signage system.
Over the years, digital signage has always been a stable channel within the FEBO media mix. All 67 locations had screens showing their latest offers. The problem however, was the circuitous method of using two different systems to operate these displays. Whenever new content had to be shown on display, this was put onto a memory card that got sent out in packages to all the stores. The marketing manager of FEBO knew this had to change. A complete transfer had to be made from analogue to digital. If it was done right, this would have far-reaching effects on the workflow and the working hours. Apart from saving time and gaining efficiency on the workfloor, good signage can quickly show consumers the newest offers on displays in their stores and wall displays.
Simplicity serves: plug & play
ScreenCom Connected is a solution with a clear and comprehensible administration panel, flexible enough to set up to your own needs. It fits the FEBO challenge perfectly. Because ScreenCom Connected runs on the SOC-player of the Samsung display, the content can be sent to the monitors online. This solves the inconvenience of sending memory cards through the mail. Even hardware checks, like managing times and turning displays on and off, can be operated from a distance. Since Connected was installed on the ScreenCom server, administration, configuration and updating have been transferred. FEBO employees can link displays themselves. That’s the ScreenCom plug & play service.
The application fully customized to the use and working processes
FEBO and ScreenCom have cooperated intensively to tailor the system to the FEBO’s needs. Not only does the back-end of the administration panel carry the new FEBO look, ScreenCom also developed a complete application to display their content. With this solution, real-time insight was provided in which content is shown on which screen. This enables a strict monitoring so that quick corrections can be made and the planning modules can be set up more efficiently. During the development a lot of testing took place to discover the method that best suited FEBO’s wants and needs.
Another process had to do with the legacy of screens that had to be used for new purposes. Because ScreenCom only works with Samsung displays, a solution had to be found that didn’t lumber FEBO with left over displays. Deploying specially configured Android devices, meant that the old displays could make a connection with the server and the application.
The system was built to enable a connection with the cash registers in the future. This way, prices in the register will always correspond to the digital menus. Since the price changes used to have be inserted in one system only, this will save a lot of time. With ScreenCom Connected, we could offer just such a solution.
One system for all needs
FEBO uses digital signage for three different purposes. Firstly, displays are used for traditional signage messages like news, advertisement, sports results and videos. Secondly, the displays in the vending machines show the prices of all the products. Furthermore, the monitors are deployed for the complete menu. All these displays can be operated from one central location, including advanced planning modules. Campaigns for specific periods can be scheduled in advance. This way, the ever changing content remains up-to-date for all monitors. The administration panel of the system has the FEBO look and feel, to complete the brand experience of the user. Because FEBO used different types and brands of displays that are still operational, ScreenCom offered a solution that runs on all these displays.